Meet Your Users

Module: UX / Interactive Design | Level: Easy | Estimated Time: 2-3 days
Skills: User Research, User Personas


The first step is to understand your chosen app/website’s users. Who uses this product? How and why do they use this product? What about the UX (rather than the content) keeps them coming back?

You can conduct any kind of user research you like to answer these questions, such as:

  • Interviews and surveys (e.g., in person, phone, video call, email, web based)
  • Focus groups and field studies
  • Eye tracking, click testing, and heat mapping
  • Online reviews (e.g., app store reviews)

Use your findings to create two user personas, focusing on the user’s motivations, goals, and roadblockers. Remember, these are the people you’re designing for, so their needs will impact all design decisions moving forward.


Document your user research findings in a presentable format (e.g., graphs, charts, infographics) for your chosen app/website, and create two user personas based on your findings.

Get Credit

  • Upload the finished project to your Skillshare portfolio.

  • Write a blurb explaining your design approach and points of feedback you’d like to receive.

  • Add the link to your project to this Project Signup Sheet. We highly recommend linking to your project on Telegram too.

  • Give feedback on another student’s project.


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