Find Pain Points
Module: UX / Interactive Design | Level: Medium | Estimated Time: 1-2 days
Skills: Usability & Heuristics, User Research
Users won’t touch an app that’s difficult to navigate, no matter how beautiful the design. What are the biggest pain points and blockers users run into? In this brief, you’ll identify the top issues that users face (and that your design will aim to resolve).
Start by downloading the app or visiting the website and going through all possible actions, focusing on key tasks users would want/need to take. Look for areas of confusion, inefficiency, and other usability issues, referring to Nielsen's 10 Usability Heuristics linked below in Resources.
Examples of what to look out for:
- Is the navigation clear?
- How easy is it to complete tasks?
- Is content organized effectively?
- Are frequently used buttons/links conveniently located?
- Are links/features clearly accessible?
- Is it easy to find information/support?
After testing the app/website’s usability yourself, consider running similar tests with real users. See if people accurately answer questions about specific actions (e.g., “what happens when you swipe left?”). Note how long it takes users to accomplish basic tasks, and whether there are features users avoid altogether.
Identify the top three or more usability issues with the app/website’s existing design. Present your ideas however you like (e.g., writing, sketches, infographic).
Upload the finished project to your Skillshare portfolio.
Write a blurb explaining your design approach and points of feedback you’d like to receive.
Give feedback on another student’s project.
- Nielsen's 10 Usability Heuristics
- Introduction to Heuristic Evaluation
- Usability Checklist
- 10 Usability Heuristics with Examples
- A New Framework for UX Heuristics