Organic Juice Label
Module: Visual Design Basics | Level: Hard | Estimated Time: 4 days
Skills: Branding, Logo Design, Typography
Labels make or break a viewer’s first impression of a brand. What catches someone’s eye as they walk by in a store? In addition to clearly identifying the product, an effective label also uses typography and logo design to showcase the company’s brand and voice.
In this brief, you’ll design labels for a fictional organic juice company called Super Press. Begin by designing the Super Press logo and choosing typefaces that reflect their health-conscious, high-end brand. The labels should clearly distinguish the different types of juices while maintaining a consistent brand identity.
Keep in mind that the printed label must fit on a bottle, so space is limited. Consider which elements of the label need to be readable from a distance, and what information your audience needs to pick up the product.
Sketch and design bottle labels for three Super Press juices: Red Berry, Carrot Ginger, and Super Green. Create a graphic showing each label on a bottle.
Upload the finished project to your Skillshare portfolio.
Write a blurb explaining your design approach and points of feedback you’d like to receive.
Give feedback on another student’s project.
- How to Design Product Labels
- 10 Elements of Good Product Label Design
- Why Every Design Needs Three Levels of Typographic Hierarchy
Basic Design Resources
- Font Pairing: Learn to Choose Cohesive Typefaces
- Logotype Design: Create Brand Marks with Typography
- Customizing Type with Draplin: Creating Wordmarks That Work