Favorite Restaurant Menu
Module: Visual Design Basics | Level: Hard | Estimated Time: 2 days
Skills: Visual Hierarchy, Typography, Branding
Opening a menu is like opening a gift. For diners, it’s an opportunity to browse delicious food. For designers, it’s a playground to get creative with branding and voice. From typography to logo design and copy, every element of the menu should give diners a strong sense of the restaurant’s style.
Menu design requires clear organization and readability—sharp visual hierarchy and typography skills are critical. Designers must decide how to lay out information in logical sections and control how viewers scan the page in a realistic restaurant environment (busy, dimly lit, etc).
Designers must also consider the customer’s identity and cater to their expectations. Is the copy simple, descriptive, or bursting with personality? Are there dollar signs next to the prices, or just numbers? Does food photography appeal to this audience?
Choose an existing restaurant (or make up your own restaurant) and redesign its print menu.
Upload the finished project to your Skillshare portfolio.
Write a blurb explaining your design approach and points of feedback you’d like to receive.
Give feedback on another student’s project.
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