Brand Style Guide
Module: Visual Design Basics | Level: Hard | Estimated Time: 3-4 days
Skills: Design System, Style Guide, Visual Hierarchy, Typography, Color Theory, Branding, Logo Design
A style guide is a blueprint of a company's identity, defining and reflecting its brand across print and web. Whether you’re creating a newsletter, printing business cards, or opening a physical store, a comprehensive style guide keeps your branding consistent and your messaging unified.
In this brief, you’ll create a style guide document for a brand of your choice. First, lay out the company’s vision and mission, values, voice, and target audience. Then, establish the brand’s major design elements, including primary and secondary typefaces, color palette, logos, and imagery.
For digital brands, the style guide may also cover how the site’s layout, navigation, links, and buttons should look. For physical products, the style guide should describe the shopping experience and interior design within stores.
Choose a brand (real or imaginary) and create its style guide. The document can be presented as a PDF or hosted online.
Upload the finished project to your Skillshare portfolio.
Write a blurb explaining your design approach and points of feedback you’d like to receive.
Give feedback on another student’s project.
- How to Create a Brand Style Guide
- How to Create the Ultimate Brand Guide
- What is a Brand Style Guide and Why Does My Business Need One?
- A Collection of Brand Style Guides From Around the World
- 50 Meticulous Style Guides Every Startup Should See Before Launching