Brand Style Guide

Module: Visual Design Basics | Level: Hard | Estimated Time: 3-4 days
Skills: Design System, Style Guide, Visual Hierarchy, Typography, Color Theory, Branding, Logo Design


A style guide is a blueprint of a company's identity, defining and reflecting its brand across print and web. Whether you’re creating a newsletter, printing business cards, or opening a physical store, a comprehensive style guide keeps your branding consistent and your messaging unified.

In this brief, you’ll create a style guide document for a brand of your choice. First, lay out the company’s vision and mission, values, voice, and target audience. Then, establish the brand’s major design elements, including primary and secondary typefaces, color palette, logos, and imagery.

For digital brands, the style guide may also cover how the site’s layout, navigation, links, and buttons should look. For physical products, the style guide should describe the shopping experience and interior design within stores.


Choose a brand (real or imaginary) and create its style guide. The document can be presented as a PDF or hosted online.

Get Credit

  • Upload the finished project to your Skillshare portfolio.

  • Write a blurb explaining your design approach and points of feedback you’d like to receive.

  • Add the link to your project to this Project Signup Sheet. We highly recommend linking to your project on Telegram too.

  • Give feedback on another student’s project.


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