Emotional Color Palette
Module: Visual Design Basics | Level: Easy | Estimated Time: 2 hours
Skills: Color Theory
Effective color combinations don’t just look good—they connect with your audience and create impact. From websites to labels, every design depends on color theory.
In this brief, you’ll explore the ways groups of color convey specific emotions. Consider how viewers respond to individual colors and how different color groupings influence that response. For example, blue might evoke sadness or calm but become lively next to yellow.
Start by playing with different combinations of colors, including monochromatic (shades of the same color), complementary (opposing colors), and analogous (next to each other on the color wheel). You can also create palettes by sampling colors from an image or photograph.
Create a five-color palette that expresses an emotion (e.g. happiness, fear, hope).
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- Using Color Theory to Create a Better Color Palette
- The Fundamentals of Understanding Color Theory
- How to Master Colour Theory
- List of Emotions
Basic Design Resources
- Intro to Graphic Design: Expressing Emotion with Color Theory
- Color on the Web 1: Design Cohesive Palettes
- Art School Boot Camp: Harnessing Color
- Color Workshop: The Basics for Artists and Illustrators