Emotional Color Palette

Module: Visual Design Basics | Level: Easy | Estimated Time: 2 hours
Skills: Color Theory

Overview

Effective color combinations don’t just look good—they connect with your audience and create impact. From websites to labels, every design depends on color theory.

In this brief, you’ll explore the ways groups of color convey specific emotions. Consider how viewers respond to individual colors and how different color groupings influence that response. For example, blue might evoke sadness or calm but become lively next to yellow.

Start by playing with different combinations of colors, including monochromatic (shades of the same color), complementary (opposing colors), and analogous (next to each other on the color wheel). You can also create palettes by sampling colors from an image or photograph.


Deliverables

Create a five-color palette that expresses an emotion (e.g. happiness, fear, hope).


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Resources

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